As a PCO, we recognise the significant benefits that a congress brings to the professional community, the city, and the country. These benefits begin long before the event takes place, starting when we inform the government of our intention to bid for the congress. This sets off a chain reaction, where everyone works together to bring the event to the city and country. We mobilise all parties and present a case study that demonstrates the importance of the congress. We highlight the expected number of participants, the benefits to the local economy, the potential for job creation, and how the city and country will be showcased internationally.
For many participants, this may be their first introduction to the host country and city. They are often eager to learn more about the location, climate, attractions, culture, cuisine, and people. While attendees join congresses to network and expand their knowledge and skills, they are also drawn to the appeal of the destination itself.